2) Strategic thinking skills

[sumaiyakhatun26]

Being able to diagnose where the problem lies means being able to analyze all marketing activities in the funnel.

Analytics is definitely a skill that will develop. And now is a good time to get into it – Google Analytics 4 is just around the corner, so we can learn together with the whole world. It's motivating in that respect.



The second skill is directly related to the ability to analyze, although it is even broader. canada rcs data It is the ability to think strategically and plan actions in relation to understanding the target group, communicating to this group, recognizing, defining and addressing its problems. In other words, such a truly marketing job.

Because you can advertise on Google, but I always laugh that Google doesn't have ads, only displays of stock. You type in a product and you see it.

Real marketing is when persuasion, convincing, speaking the language of benefits, and planning this type of activities are involved.

So people who can plan communication well, and above all, can plan their actions strategically, this is currently a bit of a neglected branch. Many people focus on mastering one channel – let's do great Google and that will take care of the whole thing. I think not necessarily.

And on this topic I would like to end the first part of the Q&A that I have prepared for you. I would not like this article to be a huge mare that you will divide into several sittings. Therefore, at this particular moment I will put a period, and I will answer the remaining 5 questions in the second part , to which I cordially invite you now.