When to implement Google Analytics 4 on your website?

sumaiyakhatun26 · Post by **sumaiyakhatun26** » Wed Jan 29, 2025 10:06 am

AJ: Exactly. And that leads to another question. I'll go back to a few months ago, when we were implementing, then on my site, the Facebook conversion API. And that was back then, shortly after it was announced. There were no ready-mades yet, how to implement it, and we were struggling manually with servers and so on. It cost a fortune. And then, a few months later, almost semi-automatic Facebook plugins appeared, which allow you to implement the API without any problems.

And now, if I remember correctly, GA 4 is officially and permanently in circulation from July cambodia rcs data 1 next year. The day we record this episode is June 13, 2022. And of course, analytics is important, but not the most important. And being an entrepreneur who has a lot of work, I can have such an assumption that I will manage to take care of it in 5 months. And also such my suspicion that if half of the things are not there now, then why? I will check in 5 months, they will finally be there, maybe this configuration will be fully automatic, all these recommended events.

So, from your perspective, when should we start implementing GA 4 – now or wait?

MM: Right now, definitely right now. GA 4 is still in development. There are still a lot of things that are really obvious and should be there, but definitely there. We need to start implementing as soon as possible.

Why?

Because one of the key parameters when it comes to analyzing Google Analytics data is comparative analysis , i.e. we compare given periods of time:

Because we will never have all the data in Google Analytics or any other analytical tool. This is due to many limitations, even errors in the tool itself, different software that our users use, lack of consent, etc.

So we'll never have all the data, but we'll always have trends that we can compare over time. And that's really our basis for analysis. We should never focus on absolute numbers, but on how they change over time. How sources, aspects, or events behave over time.