The client doesn't know what he needs in Google Ads

[sumaiyakhatun26]

The second reason, more important from my perspective, concerns earlier elements in terms of the entire purchasing process initiated in the Google search engine. Namely, a person may not know what they really need because they do not know the potential solution to their problem.

Many years ago I ran a campaign for a developer company from Toruń. And that was at a time when developer campaigns run by Google Ads were not yet as developed. My task was to promote a newly built housing estate outside the city.

Today, of course, there are many such estates, but at that time this fashion was just beginning in Poland.

In any case, the communication adopted by this company was not yet popular at that time. And it was:

“A house for the price of an apartment.”

And when you hear a message like that, which is common these days, the key aspect asia rcs data of that message is to make someone aware that it is possible to buy a house at the price of a flat. Because if someone is fixated on buying a living space just for themselves, they may not even think about a house.

And it is this broader “marketing-customer-sales” perspective that is key to considering the Google ecosystem and its potential usefulness. Because the campaign that I and my team prepared for the client at that time was based on a very simple scheme:

We didn't show Google ads for houses in this estate only to people who typed "Toruń houses" into the search engine. Instead, we prepared Google Ads ads in such a way that they would show up with the phrase: "Or maybe a house?" And although the cost of this campaign was higher, we ultimately acquired more leads and sold more apartments. Why? Because we showed the local market that such a possibility exists.