Providing detailed information about services and products

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Many different types of marketing funnels have been created, but there are some frameworks that have been gaining attention in recent years. Since it is better to have a wide variety of types available, we will introduce some funnel frameworks.



Looping Funnel
A new type of funnel that is gaining attention is the looping funnel.

As its name suggests, the Looping Funnel is built on the premise that consumer behavior "loops." It is a framework that focuses on a new consumer behavior in which consumers continue to loop around in the comparison and consideration phase without purchasing a service or product.

However, there are some ways to get out of the looping funnel.

Encourage purchases through direct mail etc.
Encourage purchases from comparison sites
The key to getting out of the looping funnel is whether you can encourage people to make a purchase. In addition, the looping funnel also summarizes the actions that occur after the purchase, so it can be incorporated as one of your marketing methods.



Micro-Moment Funnels
The micro-moment funnel is a funnel created based on the concept of "micro-moments" advocated by Google.

Google calls these moments "micro-moments."

I want to buy it now
I want to do it now
I want to go now
I want to know now
In today's world, where smartphones are widespread and it is possible to do something "right now," the micro-moment funnel is a very important framework. This micro-moment funnel does not have an awareness or comparison consideration phase.



Flywheel
Although it deviates slightly from the marketing funnel, there is also the concept of the flywheel.

Flyhole is a framework proposed by the American marketing company HubSpot, and it is believed that the following elements will help companies grow:

Rotational speed
The magnitude of friction
size
Flyhaul is not quantified, so it is not suitable for strictly incorporating into marketing methods or analysis, but it can be said to be a new framework that is in line with the modern era.



The consumer decision journey
The consumer decision-making journey is a framework proposed by the American consulting firm McKinsey in 2009.

The consumer decision journey consists of the following elements:

Early Stage
Positive evaluation
The moment of purchase
Post-purchase experience
The reason why the consumer decision journey is said to be novel is because it defines that "consumers do not necessarily decrease like a funnel." In a typical marketing funnel, the basis is that consumers are sifted and gradually decreased. However, the consumer decision journey defines that consumers may be born along the way.



Marketing funnel use cases and content




New types of funnel frameworks are still being created. We will introduce examples of marketing funnels and how to apply them to content.



Examples of using marketing funnels
First, let's take a look at an example of how to use a marketing funnel. Here we will introduce how to use a marketing funnel and analyze it.



Customer Number Analysis

By understanding the number of customers in each phase, issues and problems can be clarified.

There is no need to spend a budget on analysis, and if you know the phase where users are dropping out, you can focus on improving that. There is no right answer for marketing methods, but by looking at the data derived from the funnel, it is possible to analyze whether it is failing or succeeding.

Marketing funnels can also be used when implementing the PDCA cycle.



Utilizing the approach

By analyzing which phase of the marketing funnel consumers are in, you can establish a clear marketing method.

Practicing an all-in-one marketing method will not be very effective, so let's think about the marketing method for each phase here. One framework that can be used is the "customer journey map," so please use it in conjunction with the funnel to establish a marketing method.



Marketing Funnel Content
Now, let's introduce the content you should use for each phase of the marketing funnel.



TOFU (Recognition)

In the TOFU (awareness) phase, you need to let customers know about your service or product.

The content you will want to use for this is as follows:

Press release distribution
Posting information on SNS
Advertisement management
Owned media management
Attracting customers through SEO
It is unlikely that this type of steady content will lead to an immediate purchase, but it will pay off in the long run.



MOFU (Interesting)

During the MOFU (interest) phase, you luxembourg cell phone number list need to communicate to customers the benefits of your service or product.

The content you will want to use for this is as follows:

Social media interactions
Subscribe to our newsletter and blog
You need to promote your services or products in a more impactful way than your competitors.



BOFU (Compare and Compare)

During the BOFU (consider) phase, you need to get the customer to make a purchase.

The content you will want to use for this is as follows:

Exchange of contact details
Inquiry response
Free trials and discount coupons
During the BOFU (compare and consider) phase, it is important to increase cu