Campaign management features

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The advantage of using Excel is that if you have employees who use it daily in their work and have acquired the basic skills, the barrier to implementation is low and there is no implementation cost. You can also learn know-how for customer management through the Internet. For small businesses, Excel is often sufficient. On the other hand, as the number of customers you manage increases, you may find Excel difficult to use. The first disadvantage is that it is difficult for multiple people to edit at the same time.


Although it is possible to do so using the sharing germany telegram database function, problems such as "some functions are limited," "when a large number of people access it at the same time, the operation sometimes freezes when saving files," and "when a person with high Excel skills edits it in their own way, it becomes too much for a beginner to handle" can occur. In addition, when the number of cases handled becomes huge, the load is placed on the system when editing simultaneously, and in the worst case scenario, there is a risk of the file being corrupted and data being lost.


If you create Excel data for each department or division to avoid slow operation due to an increase in the amount of data, customer information tends to be managed separately. Another problem is that the same customer information is managed in multiple Excel files, resulting in a lack of consistency. There is also a possibility that the editing and management methods will become inconsistent and customer management tasks will become dependent on individual people. CRM CRM is a system that centrally manages customer information and has the functionality to optimally approach and follow up with each individual customer.