Advanced Strategies To capture the rare attention

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of an audience over-solicited by all types of content throughout the day, media groups have a major asset: the native podcast can be listened to everywhere . Le Parisien understood this by putting "Code Source" online from Monday to Friday at 6 p.m. Listeners can "download the episode of the day to listen to it in the evening on the way, or the next morning," underlines Pierre Chausse. This is the whole challenge for the written press: diversifying its editorial offering with the native gambling data singapore podcast and reaching new subscribed reader-listeners .

The Europe 1 Studio teams set out to conquer voice assistant users, whose first voice requests are related to searching for information. Their native podcast " le Brief " is a news flash broadcast six times a day during the week with a magazine format on the weekend. "We have just over 150,000 listens per month. It's a very small market, but one we wanted to get into as soon as possible," says Fanny Rascle. The goal is to "ensure that the Europe 1 brand is present every day, inside voice assistants with a format adapted to a young, urban and busy audience," she adds. The information processing is offbeat, dynamic and uses a lot of sound effects.

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