Setting personas, keywords and content

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The most effective way to attract customers is to actively secure users from search engines. If you can secure users naturally from search engines, you can secure leads and attract customers without any effort or expense.

However, in order to secure active users from search engines, you need to use SEO measures to create content on your owned media so that it ranks highly in search results. Therefore, SEO is one of the important ways to attract customers to your owned media.



Social Media


Recently, many companies have been using SNS as a method to promote their companies. SNS has many powerful services such as Twitter, Instagram, and Facebook, each of which has its own unique characteristics.

When using SNS for your owned media, it is important to utilize the unique features of each SNS. Also, if you increase your followers on a regular basis, your owned media will be highly effective in attracting customers.



Video Platform


Another effective method is to use video platforms such as YouTube and TikTok and incorporate them into your owned media. These days, it is easy for even amateurs to create simple videos, so many companies are using YouTube and TikTok to promote their products and services.

Another benefit is that by creating effective videos and having users view them, you can efficiently direct them to your company's owned media, leading to increased customer numbers.





How to create your own media


If you can create a high-quality and effective owned media, it will lead to effective sales promotion of your products and services. But how should you create an owned media?



Setting operational objectives and KPIs


The direction of your owned media will change significantly depending on your final goal, so it is very important to set operational objectives when creating your owned argentina cell phone number list media. For example, make sure you clarify your goals before creating it, such as whether you are doing it for your company's branding or to acquire potential customers and encourage them to visit.

Next, set KPIs (Key Performance Indicators) to achieve your goals. KPIs are indices that evaluate the degree to which you have achieved your goals, and by setting specific KPI values ​​as targets, you can make the actions you take to achieve them more concrete.






The target who is assumed to actually use a product or service is called a "persona." In order to create content with high search needs on owned media, it is essential to set an accurate persona. Also, if the persona is not set accurately, the content will have a weak message and no content, and you will not be able to attract customers efficiently.

Once you have accurately defined your persona, select keywords that are close to the persona's concerns and needs and include them in your content. When selecting keywords, be sure to carefully consider the user's search intent.

Once you have selected your keywords, the last step is to set the content. You can accurately understand user needs by actually searching for the selected keywords and referring to the content that appears at the top of the search results. As a result, accurately understanding needs, creating content that is useful to users, and incorporating it into your owned media is important for attracting customers.