Popular booking service Airbnb has created an attractive image of its services with the help of a series of colorful photographs.
Image of services
The photos were taken by professional photographers, and looking at them, visitors to the site could see for themselves the quality of the services provided. Fantastic landscapes, some of the best accommodation options - undoubtedly, all this only increased the desire to stay in such picturesque places at least for a day.
It is worth noting that Airbnb paid only photographers for the dominican-republic phone number data photos: the owners of the luxurious mansions, whose images adorned the company's landing pages, did not take money from it, since they clearly understood the importance of such photos for the demand for the resource's services.
The strategy has been a resounding success. In a presentation at The Lean Startup SXSW conference, the company’s founders emphasized that top-notch visual content was, in no small part, responsible for helping to raise the brand’s market value to $10,000,000,000:
Brand value
How can you use this technique on your landing page?
Don't skimp on quality photos. Create an image of a service or product that will be pleasant for a potential client. This stimulates desire.
Pay attention to the EasySerf website. The background shows a person relaxing and holding a cup of tea. The company's marketers want to convey the same feeling of calm and tranquility: rest assured, your safety is ensured.