Two conversion optimization experts have come up with a hypothesis: A call to action is more effective when it is worded in a way that matches the thoughts in the user’s head.
To test this hypothesis, the text "Get your 30-day trial" was replaced with "Get my 30-day trial".
And it worked. Over the three weeks of testing, the click-through rate increased by 90%.
Customizing your call to action
However, customization is far from the only way to belgium phone number data improve the effectiveness of a call to action. Consider a test in which Empire Flippers changed the CTA in the blog sidebar.
The phrase "Join us!" was decided to be replaced with "Make money on websites".
To:
Customizing your call to action
After:
Customizing your call to action
This simple test increased conversion rates by 33.1%.
Resume:
The CTA text should sound as if it is born in the reader’s head. For example, according to Joanna Wiebe, founder of the Copy Hackers project, the call to action should complete the phrase “I want…”.
Address the user directly. Make sure your potential client understands their problem and offers them a ready-made solution.