“[At Markup] we present the results of our investigations and our evidence. This is important to readers because they value the truthfulness of the information presented to them.”
Alexi Mostrous, editor at Tortoise, also gambling data austria believes that the flow of information tells a lot but informs little. For him, all articles are similar. Journalists report daily news without providing any reflection.
“What if we consolidated resources to focus on the issues at the heart of the news? Readers would feel more informed and less overwhelmed [by information].” Alexi Mostrous, editor at Tortoise
In this effort to better inform the public, the written press plays an essential role. The subscription to Tortoise includes a quarterly edition of long-format articles: "Readers like to have a product that they can keep."
Clément Boulle, a journalist at Big Time , highlights the growing success of “Mooks” (magazine-books) such as America and Zadig , which allow people to get away from the “noise” of smartphones.
An immersive and personalized information experience
New formats aim to place the viewer at the heart of an interactive experience.
For Clara Borrás, Director of Innovation and Digital at Frontline on PBS, their documentaries “ tap into the audience’s curiosity and pave the way for longer, deeper engagement.”