1. Users' attitudes towards online advertising
There is no doubt that users dislike online advertising. According to one study, more than half of respondents describe online advertising using terms such as “annoying,” “confusing,” and “space-hogging.”
2. Privacy and data security
TrustE experts claim that one in four users doubts the privacy of data collected by mobile devices. In addition, many people are seriously concerned about possible hacker attacks.
3. Increase in the number of marketing tools and platforms
New social platforms and combined media formats like native advertising are forcing marketers to not only create more content than before, but also to make it more flexible. And that's much harder than focusing solely on advertising.
Business owners are realizing the ever-increasing need to invest oman phone number data in various marketing channels to avoid risks. Experimenting with new channels can pay off. For example, Unilever found that word of mouth on social media helped drive sales. As a result, the company's management invested several million dollars in social media brand promotion.
4. Mobile Marketing
Today, it is no secret that people use mobile devices much more often than computers. A smartphone is a kind of personal space for a person, so any advertisement is considered an “invasion of an invader.” According to one study, half of all clicks on advertisements from mobile device screens are accidental.
5. Multi-channel marketing
The understanding that it is necessary to invest funds in several channels of customer acquisition at once comes even to those companies that are quite satisfied with the results of online advertising. Owners of firms engaged in retail trade broadcast their content not only on the screens of mobile phones and computers, but also on the windows of kiosks and stores.
For example, Intel, Turner, and Mark Barnett created a reality show that “dropped” an avalanche of useful content on viewers. Intel Vice President Becky Brown said, “If a user watches 10 episodes of engaging video content, it will be much more effective from a marketing perspective than if they see an ad banner 10 times.”