AdSense blank: why isn't the ad showing?

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Learn what it means when an AdSense ad doesn't appear on your site (or appears blank) and solutions to the problem.
If your AdSense ad isn't showing up as it should, something is definitely wrong.

Worse: you're losing clicks.

Over time, Google AdSense has made its rules stricter and stricter (especially when GDPR came into effect ). As a result, the blank AdSense ad unit has become increasingly common.

There are several reasons why a banner might not load on macedonia number dataset website. I've compiled them in this post, and I'll update it whenever a new issue arises.

Wondering what to do when an AdSense ad doesn’t appear on your site? Then keep reading!

blank billboard, no advertiser; in front, the text AdSense Blank
Index

13 Reasons Why an AdSense Banner Won't Load
1. There are no listings available yet in the auction
2. You created (or edited) the ad a few minutes ago
3. The page has just been published
4. There are no ads available for your banner size
5. Your website is not verified by Google AdSense
6. Your ads.txt has errors or cannot be found
7. You have blocked too many ad categories
8. The content on the page violates Google AdSense rules
9. The page cannot be crawled by AdSense
10. The page URL has a query string
11. AdSense script not inserted correctly
12. There are errors in your website's source code
13. You are using an ad blocker or incognito tab
Frequently Asked Questions
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13 Reasons Why an AdSense Banner Won't Load
Unless your Google AdSense account has been disabled or your site has been banned, you will most certainly find your site's problem in the list below.

However, not everything has a solution. In some cases, the AdSense ad does not appear because it is not really possible.

In other words: in a way, this list serves to identify whether you are using Google's advertising system correctly.

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Let's go?!

1. There are no listings available yet in the auction
As I explained in the post about falling AdSense earnings , Google displays advertisers on your site according to an auction .

That is, whoever pays more for the click will have the banner displayed on their pages.

But whether an ad appears also depends on other factors such as your website's niche (some advertisers only advertise in specific segments), region and even your readers' browsing history.

Factors such as ad position, banner size, and number of ads on the page can also affect this auction.

In short, there is a whole math behind how a simple ad can appear on your website. As you read this list, you will see more points that can affect this auction.

2. You created (or edited) the ad a few minutes ago
When first created and placed on a page, your AdSense ad may take a few minutes or even hours to appear.

This is because it takes time for your page to be crawled by AdSense, for the auction to take place (see item 1 of this list) and for the “winning” ads to be selected and displayed.

Changes to an existing ad (such as changing measurements or even changing its position) can also cause it to remain blank for a period of time.