This is a powerful inbound marketing principle for optimizing hidden content. It is based on creating multiple pieces of content that lead visitors to the hidden content in a consistent manner. The idea is to make it the core of most of the other pieces of content.
For example, if you are writing an e-book , the following steps would work:
Schedule interviews with thought leaders or experts on bangladesh phone number data your topic. Turn each interview into a separate post and then promote it.
Record a video explaining the main ideas of your ebook. Upload it to YouTube and embed it in your blog.
Conduct original research. This is a great way to build trust and create meaningful content. Present your findings as an infographic, presentation, or post.
Develop hidden landing pages. For each “core asset” of your core content, create a quick and easy landing page. This will enhance your overall sitemap (which in turn improves SEO) and also provide lead information.
Create email campaigns around the topic of your ebook. Post teaser subheadings, answer questions, and publish content related to your book. Then promote it to new and old leads.
Read also: Content Marketing: How to Set Up a Conversion Funnel?
Conclusion
Not all content should be hidden from visitors. So, to attract leads to the top of the funnel, you should not hide materials, but it is convenient to grow and segment leads with the help of hidden content.