Before we talk about proper work with leads, let's figure out what we're talking about. A lead is a user who has somehow shown interest in your product. For example, left a phone number for a call back or subscribed to your newsletter.
In other words, these are potential clients who have left their contacts (email or phone). With this information, you simply have to get into the game and engage users - move them towards a purchase.
Lead Profile: Information That Will Help Make a Sale
However, you can learn a lot about the lead yourself in order turkey phone number data to tell them about offers that will be of interest to them, and thus convert them as much as possible.
By giving users information about all your products, services and promotions, you risk overloading and overtiring their attention. But by segmenting, you can make the client feel: “Wow! Everything I need is here.” This is an easy way to increase conversion from 3-5% to 20-30%.
How to achieve such an effect? You need to collect detailed information about the client.
Why and which one exactly? Let's figure it out.
Read also: 8 examples of email base segmentation to increase conversion
What is important to know about leads first of all
Every extra field or form to fill out on the site reduces the chances of conversion. It is much easier for a lead to leave an email or phone number than to fill out a bunch of fields with all sorts of questions. Don't be afraid to make things easier for the client. The Carrot Quest service will collect all the other information for you - it will help you understand where the user came from, what they are interested in, how ready they are to buy. All you have to do is catch the visitor and lead them to the target action.
But don't rush. Carrot Quest can do that too. It has a whole arsenal of tools that you can use to communicate with leads and engage them in a purchase: online chat, email newsletters, pop-ups. And the system itself can lead the user from one step of the funnel to another, without your participation. Interesting? That's not the word.