Detailed analysis and improvement of each step is possible

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In some cases, such as when there is still little customer data or when business silos are difficult to create, implementing a CDP may not be the optimal solution. If you want to start with customer data management (CRM), be sure to check out the following article: What is a customer relationship management system? Basic knowledge of CRM that you should know What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one.


Synergy Marketing provides support for digital marketing switzerland telegram database activities, focusing on the CRM/MA field. If you have any problems, please feel free to contact us .CDP stands for Customer Data Platform and refers to a system that collects and combines customer data using actual individuals as keys. In the previous article, we explained CDP from the perspective of a CRM vendor. By collecting customer-related data in a CDP and aggregating/converting (integrating) it into customer-level data, it becomes possible to strengthen personalization measures and analyze data to deliver a better customer experience.


This time, in order to give you a more concrete idea of ​​how to use CDP, we will not be explaining CDP itself, but rather we will be explaining what can be achieved by linking CDP with CRM/MA and what preparations are necessary to do so. What is the difference between a CDP and a CRM? What is CRM? CDPs are often used in conjunction with CRMs CDP usage scenarios from a CRM vendor's perspective 1. When you want to combine multiple data sources to implement a policy 2.