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In other words, once a customer has become a repeat customer, there is a high possibility that they will continue to purchase from then on. Furthermore, "good customers" who have made repeat purchases are less likely to leave even without taking proactive measures, which further reduces advertising costs. Main reasons for lack of F2 conversion Main reasons for lack of F2 conversion There are three possible reasons why F2 conversion is not being achieved: They're hyping it.


Insufficient follow-up after purchase Strong promotional new zealand telegram database push They're hyping it. If you make "exaggerated advertisements," customer satisfaction with your products and services is likely to decrease. For example, "the actual product is different from the photos on the EC site," or "the functionality and effects are exaggerated." If you make such exaggerated advertisements, customers will feel "disappointed" after their first purchase, and your F2 conversion rate will decrease. It is important to create advertisements and EC site pages that match the reality based on customer feedback.


Insufficient follow-up after purchase If follow-up after the first purchase is not done properly, sufficient trust with the customer will not be built, and the possibility of repeat purchases will decrease. It is important to communicate with customers by expressing gratitude for their purchase and providing useful information, rather than just selling a product or service. Increasing customer satisfaction and trust will naturally increase the F2 conversion rate. Strong promotional push Too much promotion after the first purchase will decrease the F2 conversion rate.