What is SEO and what is it for?

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Digitall Blog
SEO is the main marketing strategy to get your company on the first page of Google.
One of the most prominent techniques in digital marketing is SEO and today you will understand a little more about what SEO is and what it is for, in the words of experts from the best marketing agency in Brazil.

First of all, let's get the pronunciation of the acronym SEO right, an English term that in Portuguese means “search engine optimization”, different from the acronym CEO, a term also in English that in Portuguese means “general director or president of the company”.

Because they have similar spellings, it is germany number dataset for their pronunciation to be confused, but SEO is pronounced: éss – i – ou, while CEO is pronounced: ci – i – ou.

Now that you know how to pronounce SEO correctly, let’s get down to business. Keep reading!

Appear on the first page of Google
What is SEO
As mentioned above, SEO is an acronym derived from the term Search Engine Optimization , which in Portuguese means Search Engine Optimization.

What is a search engine?
Going a little deeper, do you know what a search engine is?

Also called a search engine , it is a server specialized in searching for information online. Search results are listed on a page and may consist of other pages, images, videos and other content formats.

Some examples of search engines are: the main one, Google; Yahoo!; Bing, among others.

When we talk about search engine optimization, it is because whenever a page is published on the internet, search engines index it so that it can be found by anyone searching for that subject.

Let’s say you have a blog about coffee. Your goal is to get people reading it, right? So you imagine that whenever someone searches for “coffee” on a search engine like Google, your page will appear as a suggested reading for them.

Now, consider for a moment: how many pages about coffee are published daily? Just to give you an idea, we tested and put “coffee” into the Google search bar and got approximately 1,710,000,000 results.

Here comes the burning question: how can you stand out among 1,710,000,000 results and rank on the first page so that your reader or client can find you more easily?

This is the work of SEO . This technique optimizes your page and its texts with the aim of positioning the page in question among the best search engine results.

How do search engines work?
As you can see from the data mentioned above, the internet has more pages than we can imagine. There are more than one billion, seven hundred and ten million pages on the subject of “coffee” alone, but imagine there are more than one billion, seven hundred and ten million pages on other subjects that are as diverse as possible.

When a page is published , before it is delivered to you on the first, second, third (and so on) pages of the search engine, search engines rely on algorithms to organize and classify the content.

In summary, there are three main processes for organizing and classifying a page: crawling, indexing, and displaying results.

Crawling: this is the process in which search engine robots, or Google (called Googlebot, spider, bot, etc.), identify pages to send them to the index. They use algorithms to define the priority and frequency of indexing pages;
Indexing: the bot processes each of the crawled pages to include them in its index. From there, information such as page content, publication date, publication region, title, description and data are indexed;
Displaying results: once this is done, when someone searches for “coffee”, for example, the algorithm is already prepared to find in its database and display the most relevant results for that search.