A loyal customer is more likely to come back to you again

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Thank your customers
Getting new customers is great, but don't forget about those who have already made a purchase in your store. Western TOP retailers use Facebook to increase customer loyalty. One example: within a few days after the purchase, the customer sees gratitude from the company in their feed.

Setting up such advertising romania cell phone number list is not difficult. To do this, you only need to download the list of e-mails of customers who have made a purchase from you and use the "Create a Custom Audience" function in Business Manager, adding the received mailboxes.

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6. Increase sales by mentioning price
You can improve your ad by adding the cost of the product or service to it. This will help segment your audience – those users who don’t want to pay for the service simply won’t “click” on the ads. Accordingly, you won’t have to pay for these clicks.

Read also : 20 Tips for Selling Premium Products on Facebook
7. Tell your brand story
More and more consumers are buying brands that share their values ​​and outlook on life, and Facebook is essentially a social platform, which is why brand stories themselves are so effective.

In support of this statement, we present the results of the study. Facebook and Adaptly.Experience has shown that creating a sequence of ads that communicate a brand’s key message instead of direct sales improves overall conversion rates. In one case study, a brand saw a staggering 87% increase in conversion rates.

Now, perhaps you no longer have any doubts that this approach is also important. Focus on what makes your brand different and why customers should buy from you, formulate a key message and work on building a relationship, rather than leading to a purchase right away.

8. Monitor your performance
Lastly, the obvious but no less important. The best way to improve your advertising performance is to closely monitor your metrics. This is the only way to know if your campaign is working well or if it needs to be improved. If your campaign is aimed at increasing conversions, monitor the following metrics:

Cost per action (CPA);
Return on Advertising Spend (ROAS);
Cost per click (CPC);
Click-through rate (CTR);
Purchases: The number of purchases made as a result of your ad;
Amount spent.
These are just the basic principles of how to use Facebook Ads to increase sales. Of course, you can find others for yourself, but you should still start with the main thing - clearly define your target audience and the goal of the advertising campaign. Next - remember the psychology and behavior when buying and adapt it to the advertising strategy of your brand. Happiness is in quality and convenience.