Does it match the brand image

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Once you've created the content, actually send it out and test its effectiveness, then make repeated improvements. Key points for step emails that make it easy to approach customers Key points for step emails that make it easy to approach customers To create step emails that make it easy for customers to approach you, keep the following five points in mind. subject Sender name Email body URL Links image subject The subject line is a factor that affects the open rate, so it should convey the content of the email succinctly.


Due to the number of characters displayed on the cayman islands telegram database list screen, about 20 characters is appropriate. Be careful not to add decoration to the subject line, as this will not only occupy the character count, but it is likely that the open rate will not increase significantly. Good example Bad Example subject An email marketing professional explains MA in detail [Seminar Announcement] Email marketing professionals will give a thorough explanation of MA [Important] Number of characters 21 characters 42 characters Sender name If the sender name is not one that the reader recognizes, the open rate may decrease.


If you want to start with clicking on the email newsletter, it is ideal to use a name that is recognized when the customer takes action, such as the sender name of the email newsletter. Good example Bad Example Sender name Taro Yamada / Marketing Communications [XX Co., Ltd.] Yamada Taro Email body The email body is the element that determines the appeal to customers. However, since customers spend very little time reading emails, if you cram too much content into it, they will not read it to the end.