Anastasia Baidachenko Anastasia Baidachenko, CEO IAB Ukraine

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Personal data protection has become one of the most important topics in modern Internet culture. The General Data Protection Regulation (GDPR), adopted in 2018, should make a significant shift in this area. While it has a significant impact on companies in the European Union, the Ukrainian digital industry should also gradually move to working in accordance with the new requirements for processing and storing personal data of citizens. So far, the new rules apply only to the data of EU citizens, regardless of where they are located. However, Ukraine is on course for European integration, which means that Ukrainian businesses should take the first steps to prepare their websites for the GDPR requirements. Where to start?

Please review the australia cell phone number list GDPR requirements:
First of all, read it carefullywith the main requirements and principles of the GDPR, which we wrote about earlier. Understand what rights EU citizens have over their personal data, what types of data are considered personal, and what restrictions exist on the processing of this data. It is also important to make sure that the entire team understands the requirements of the GDPR and their responsibilities to protect personal data.

How to Prepare for GDPR – Expert Opinion


" The issue of a website's compliance with GDPR requirements is, first of all, a legal issue. When communicating with Ukrainian publishers, we often hear the remark that GDPR may or may not lead to a decrease in monetization, but the first priority in the case of GDPR is to comply with the letter of the law and avoid huge fines. Therefore, any general recommendations are always risky. Three IAB committees have united to prepare a primary guide from GDPR, and this will be a document of at least 130-140 pages, because abbreviations and generalizations are inappropriate here, even harmful. So today I can give the following sequence of actions:

wait for the publication of the IAB guide and listen to all accompanying webinars and broadcasts;
familiarize the legal department and everyone who works with digital advertising with the materials;
find a lawyer with experience working with GDPR in the European market, because you will most likely need additional consultations specifically for your case.”
What do you need to know besides the general principles of GDPR?
If you plan to start preparing now, then bring information to your employees on the following topics:

Responsibilities:

Educate your colleagues about their new responsibilities to protect personal data. This includes ensuring data privacy, implementing appropriate security measures, collecting consent from users before processing their data, and reporting data security breaches.

Principles of personal data processing:

Provide a detailed explanation of the company's personal data processing procedures. Explain what types of data are collected, how they are used, how long they are stored, and the grounds for processing them. Emphasize the importance of restricting access to data and preventing unlawful processing.

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Agreement, agreement, and more agreement:

Separately dwell on the issue of the need to obtain consent from users before processing their personal data. Once again discuss the conditions for collecting information, emphasize the need to inform users how exactly the data can be used.

User rights:

Yes, now users are more protected, because they haveclearly defined rights.Explain which ones. For example, the right to access, correct, delete, and transfer data. Also, discuss how your company responds to relevant requests from citizens.

Of course, these are just the basic questions that should be studied first, but we still support the opinion of Anastasia Baydachenko and believe that there is no need to cut back. Familiarize yourself with the GDPR regulations inside and out. Attract specialists and continue to learn and train your team until you fully understand the new requirements. And only then proceed to introducing changes to the operation of your site.