We all remember our classic Nokia bricks, when Snake was our addiction, beating our friends' records was a goal and the 2-megapixel camera with zoom was the ultimate. I also remember the sacrifice of downloading music to MP3 and the viruses you could catch if you weren't careful and hitting the computer in the hope that it would miraculously turn into Formula 1 loading Internet Explorer 95. Well, times have changed and so have demands. And who has become the perfect companion for this evolution? Digital marketing and advertising, of course.
Who would have thought that today's stress problems, instead of being the speed and capacity of our computers that have taken so many years of our lives, have started to be the fact that we can't listen to three songs on YouTube without first hearing six adverts that can often ruin a person's mood, or that we can no longer talk to our friends about a product, that the same product ends up appearing with a 25% discount on social media 30 minutes later.
Well, but after all, who is responsible for this?
The Internet has revolutionized our world in every aspect, but azerbaijan number dataset in marketing, which over time has had to be adapted to digital marketing. This “new” aspect of marketing has been around for almost 30 years and seems to be growing without any obstacles. The strategies that we use every day today have started to emerge:
– Email , in 1994, was the first large-scale automated message sent. It was quickly realized the impact that email marketing could have in creating a closer relationship with customers, increasing brand awareness and discreetly boosting sales through newsletters, promotions, purchase confirmations and much more.
Nowadays, which company doesn’t use this marketing strategy? Which website doesn’t encourage subscriptions?
– Search engines , the internet boom in the 90s gave rise to the first search engines: Yahoo in 1995 and Google in 1997 and it was quickly realized that there was a need to position websites first in the search engine according to the relevance of the website, the well-known SEO.
Nowadays, SEO is quite developed, complex and, let's be honest, fun. It has numerous tools and aspects that allow you to generate more traffic, quantify, qualify and optimize this traffic, understand the strengths and weaknesses of your website and your competitors and, of course, help you develop strategies related to the purchase funnel and much more.
Digital Marketing – Where has it come to?
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