Rauscher presents the following advantages of an email list:
independence from Amazon
launch (introduction of new products)
up-/cross-selling
building partnerships
savings potential
Proven method
automation
How does email marketing differ from the past to today? The target group used to receive a general newsletter with standardized content.
Today, individual content is put together for each subscriber, which is also the key to success.
Repricing yes – but across channels
In his presentation, Tobias Schlögel talks about the possibilities and importance of repricing.
A repricer should be used when a product is rcs data poland offered on several platforms. First, a minimum and maximum price is set and price recommendations are made based on the market situation.
With the help of the repricer, various goals can be pursued. In the case of Amazon, for example, you can ensure that you are permanently listed in the Buy Box.
Even when selling private labels, the use of repricers is advisable, because there is also competition from comparable products.
yourself what will happen if all providers use repricers - will there then be a downward spiral in prices? This problem can be ruled out, because falling prices will also increase demand.
Accordingly, some providers will probably soon be sold out, so that the price of the remaining providers will be raised again.
Repricing also depends on inventory levels. If sales are low, the price is reduced accordingly, as is the case when warehouses are full.
However, it is important that each channel is considered individually and that individual prices are calculated. In particular, the prices in your own shop should be lower than on other platforms.
How many price changes are made per day? Amazon automatically informs you about price changes and the repricer compares this with the specified minimum and maximum prices and the target.
For example, if your goal is to own the buy box, the system will adjust the price until the product appears in the buy box again.
However, the buy box strategy takes into account not only the price, but also the performance and availability. In addition to the price, such key figures are also suitable as targets for the repricer.