How Industry Trade Shows Drive Face-to-Face Lead Opportunities

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Take a stand on societal and environmental issues

“Europe is losing the technological battle,” says André Loesekrug-Pietri, director of JEDI (Joint European Disruptive Initiative). “Where is the European leadership in AI? In quantum computers? Semiconductors? Deepfakes? The cloud?” Faced with the power of the United States and China, he calls for “a European way,” a collaborative approach that Europe should adopt on these issues. “We have an incredible opportunity to define the major societal challenges and the new frontiers where we can have an impact.”

These challenges are environmental, societal gambling data europe and political, particularly in the way technology directly engages civil society. Faced with the rise of disinformation, it is a question of making political decisions. “Faced with authoritarian states that instrumentalise technology for powerful political objectives […] our democracies will also have to demonstrate speed, audacity and excellence.” The crisis facing our world is as much climatic as democratic — it is up to Europe to take the lead.



Photo credit: Diana Liu

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