Step-by-step instructions on how to find out the cost per click in Google AdWords

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Finding out the cost per click in Google Ads is necessary in order to: determine the budget for the campaign, see the competition for the specified keywords and understand whether it makes sense to display ads for them. Google Ads does not guarantee that your ad will be displayed in a specified position for a certain fee (as it happens in Yandex.Direct). Google has a number of factors that influence the course of the advertising auction. At the same time, here it is professors edu email addresses quite possible to find out the approximate cost per click for a particular keyword.

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The cost per click in Google Ads is the amount debited by the system for each user click on your ad. What this amount will be depends on the state of affairs at the auction in relation to the specified keyword and the entire ad unit. The maximum bid you set in the advertising campaign settings cannot be exceeded under any circumstances, i.e. the actual cost per click will be the same or lower.

Where can I see the real cost per click in Google Ads after launching a campaign? In the "Average cost per click" section. There will be statistics for the entire advertising campaign, for specified words or ads.

Honest bid in cost per click

How can I find out the approximate cost per click in Google Ads? You can go to the keyword planner available here. Or you can see the estimated rates in the RK settings panel.

If you need to know the cost per click, then the course of action is as follows:

Open your Google Ads advertiser account.

In the menu that appears on the left side of the page, find “Keywords”.

There is a toolbar at the top of the table, click on the "Columns" button there.

A menu will appear where you now need to click “Edit Columns”.

Go to the "Attributes" sub-item.

Check the boxes next to the three positions: "Estimated bid for first page", "Calculated bid for first position" and "Estimated bid for display at the top of the page".

If you need to move new columns up, you can do so by going to the My Columns panel.

Don't forget to click "Apply".

Advertiser account in Google Ads

As a result, the required calculated rates will appear in the table in three new columns.

The maximum bid you set in Google AdWords will determine the following:

The number of times your ad is shown and its position in Google search results.

Estimated advertising budget.

Whether your ad will become the auction leader depends largely on the bid for the keyword. A high bid gives you more impressions, first positions in the ad unit, and therefore victory over competitors. However, the more expensive the click, the higher your campaign costs.

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How does the auction work in Google AdWords? The system selects ads with suitable keywords (while taking into account other requirements of the user who made the request), sets the order for their display. Each ad is given its own rating, that is, its place in the auction. The rating depends on the following indicators:

The maximum bid for a specific ad.

How well the ad is composed and the landing page is created. The system automatically makes an assessment based on whether the landing page, the content of the ad, and the keyword are in line with each other.

The minimum acceptable rating indicator. That is, Google AdWords makes a comprehensive qualitative assessment so that it is clear whether it is possible to put an ad with such a keyword at the auction at all.

The predicted effect of applying extensions to an ad and changing its format. That is, Google, relying on its own statistics, makes calculations and makes assumptions about whether the changes will be able to push users to click on your ad.

Google Ads makes its own assessment specifically to highlight the ad of yours that the user is most likely to click. So even if a competitor sets higher bids but has a lower click-through rate, your ad with the best CTR will come out on top.

Thus, with the help of Google Ads you can find out the estimated cost per click and approximate budget for advertising, but remember that the minimum bid is not always good. It also happens that keywords are expensive, but attract quality traffic, and therefore provide excellent conversion and high profit. If you want to get more accurate information, do test launches. Thematic articles on the competent selection of keys in Google AdWords will not hurt either.