Advertising mailing in WhatsApp through third-party organizations

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Advertising mailing in WhatsApp through third-party organizations

Perhaps your own phone book is small, but you need to make an effective mass mailing. There are special agencies that specialize in promotion through social networks and messengers. That's who you should contact.

Such companies have their own client physicians email list bases, consisting of people who have already agreed to receive advertising messages. For example, they topped up their phone accounts through information kiosks, etc.

How to make a WhatsApp mailing list through such companies? Some allow their clients to work with their own software. You get access, templates, necessary instructions and launch everything yourself. Usually the procedure is quite simple. And if difficulties arise, you can always contact the support service or study the frequently asked questions section.

There are, of course, agencies that take on all the work of organizing WhatsApp mailings. They create layouts, and schedule messages, and generate reports on efficiency, etc. The order of interaction with them is approximately as follows:

You provide the contractor with all the necessary information: planned promotions, list of new products and services, desired time, frequency of sending letters, etc.

The agency's specialists prepare layout options (different in size, color, set of images and videos, etc.).

You choose the layout at your discretion, discuss the frequency of sending letters, and the amount of payment for the campaign.

The first mailing (of one message or a whole series) is launched according to the established schedule.

The performer prepares a report indicating the number of messages sent and read (this gives an idea of ​​the effectiveness of the event).

You decide whether it makes sense to continue and inform the agency.

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WhatsApp has a special autoresponder bot that can be used to establish interaction with mailing list recipients. The bot behaves like a regular person in correspondence, is able to answer simple questions, and in large volumes, which certainly affects the overall results of mailing events.

There are advantages to sending out WhatsApp advertising through third-party organizations:

competent marketers and professional designers will help you create a good, working layout;

you get a huge additional contact list;

messages are sent regularly, at a specified frequency;

You are sent reports that show the effectiveness.

In most cases, the provided database can be targeted by the geolocation of potential clients, their gender, the operator they use, and sometimes even by their field of activity and interests.

The disadvantages of this approach: the service is paid; in addition, if the database is of poor quality or too old, then the mailings will not give good results.