The most converting advertising formats in Yandex.Direct

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Yandex.Direct offers a wide range of conversion advertising options. This includes banners in the Display Network, videos, and much more. Let's talk about this in more detail:

Image ads showcase your product from the best angle
If you sell a product that is understandable and useful for the mass consumer, then a banner with a bright and attractive picture will be an excellent way to demonstrate the pharmacy database advantages of your offer. In Yandex.Direct, then you need to select the campaign type - graphic ads.

They are banners that are displayed in YAN and can act as advertisements for various products, services or an entire brand. They include creative, PR text and a conversion button. By clicking on this button, a potential buyer goes to the desired page.

Goals for which it makes sense to connect image ads :

Increasing sales in an online store . When visitors already have an idea about the product (they have been on the website, made purchases, etc.), then with the help of graphic ads you can increase their level of interest.

Increasing coverage in networks . If advertising is already in the search, then with the help of YAN you can increase coverage.

Increased brand recognition . Compelling images stay in the mind much longer than plain text. Using graphic ads makes the brand stand out from its competitors and creates the necessary set of associations in potential buyers.

Demonstration of all the advantages of your offer . Banners can show products from the best angle.

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In addition, if you already know your target audience well, then image ads will work much more effectively. With the help of services such as Yandex.Metrica and Yandex.Audience, you can set up targeting for a specific type of user.

Dynamic ads are a great option for a wide range of products
In a situation where a store has a wide range of models, it makes sense to advertise several products at the same time. This is exactly what dynamic ads are for - text that the system generates after a user's request and displays on the Yandex page. You can set up such advertising using Yandex.Direct.

Such ads help to increase the audience coverage in search. This is due to the fact that the ad is created for a specific request of a potential client. The necessary data is taken by the system from the product feed or directly from the website.

Let's list the factors that may make dynamic ad type suitable for you :

Large selection of products . If you have a wide range of products, then using dynamic ads you will not have to track prices and availability of products, enter new items and change any data about them.

There are functioning companies on the search . The system prefers standard ads in the browser line if they are more suitable for the request. Because of this, it is advisable to use them in addition to dynamic ones.

You sell products that are not subject to mandatory registration , licensing and certification. Otherwise, the system may impose restrictions and dynamic ads will not run.