How Yandex.Direct and Google.Adwords work

A comprehensive collection of phone data for research analysis.
Post Reply
subornaakter40
Posts: 480
Joined: Tue Jan 07, 2025 4:20 am

How Yandex.Direct and Google.Adwords work

Post by subornaakter40 »

The system analyzes the interests and hobbies of a potential consumer of goods and services based on their most frequent queries on search resources, and identifies the user by their IP address. The system shows each person exactly what interests them.

The advertising specialist sets the appropriate settings using keywords that are included in the text of the advertisement.

For example, if we search for the keywords "hair straightener", we will be given a lot of websites on professional hair care, given our location.

And if we really need this iron, then we will optometrist accurate email list have a good choice of online stores to buy it from.

Google Ads (Adwords)
The Google Adwords service is based on the Google search engine.

This service has the ability to use special tools to find out how effective your advertising is. Another advantage is the low cost of advertising - much lower than on Yandex.

Ads are displayed in search results and on GoogleAds partner sites, in mobile applications and on the YouTube channel.

Advertising on the GoogleAds service accounts for 20% of the Russian market when placing requests on desktop computers and more than half on mobile devices.

This system is also quite flexible: you can set it up very quickly, accurately select the target audience and change the settings as the advertisement progresses.

Unfortunately, due to its complexity, GoogleAds is not a service that is ideal for beginning marketers.

Yandex.Direct
Advertising in this service is almost 3 times more expensive, but it covers almost the entire territory of Russia and more than half of all Internet users.

Advertisements are displayed on the Yandex search page and on partner sites of the YAN. Almost all search engines are currently located here, including Rambler.ru, Mail.ru and others.

Yandex.Direct

Source: shutterstock.com

The advertising settings are very simple, which is why this service is popular among novice marketers.

Targeting
This is the most effective method of setting up an advertising campaign. When using it, an advertising specialist can determine the target audience he needs with great accuracy. In targeting, there is a concept called "client avatar": this is a portrait of a potential consumer, which is compiled separately for each type of goods and services. "Customer avatar" includes gender, age, interests, place of residence, marital status, presence of children and other personal data.

Targeting is divided into:

Time targeting – an advertising campaign is set up for a specific time, and ads are shown only during this period.

Geographic – in the advertising campaign settings, the main criterion is a specific region or group of regions.

Behavioral – the advertising campaign is configured depending on the preferences and interests of the target audience.

Benefits of targeting:

Finds the most suitable solvent consumer for each specific product and service with maximum accuracy.

Once you launch an advertisement, you can evaluate its effectiveness almost immediately.

Launching an advertising campaign will not require large investments; you can limit yourself to a small amount – for example, 1,000 rubles.

Internet advertising can be launched independently of advertising already launched in other sources of information – TV, media, etc.

When setting up an advertising campaign, you can manipulate such indicators as time, place, solvency, consumer interests, and evaluate the impact of changing each parameter on the effectiveness of the advertising campaign as a whole.

Statistics are displayed directly in the advertising account in real time.

All parameters of the advertising campaign are shown clearly and statically.

An advertisement contains comprehensive information about a product or service.

Only clicks on the call to action specified in the advertisement are paid for.

You can launch an advertising campaign on several resources at the same time.
Post Reply