Experience design is a discipline that is gaining importance in companies every single day. But there’s still a lot to learn and discover with respect to the totality of applications and areas of knowledge and expertise. Improving user experience can be an incredibly profitable investment for your company.
The origin of the User Experience (UX) is sometimes associated with the birth of Feng Shui in 4000 A.C. China, where people looked to harmonize everything with the environment. Later in Greece, the discipline new-zealand phone number data of ergonomy became popular, which is concerned with designing interactions between systems and humans. But if we come back to the present day, one of the UX pioneers that applied the principles of a large number of complex interactions was Walt Disney. At the end of the ‘60s, he started to focus on each point of contact with his park visitors, creating what is known today as a magical experience. A visit to a Disney Park is unforgettable.
If we focus on the user experience with a machine or device, Apple began to apply the principles of usability with their first laptops in the ‘70s, which was called HCI (Human Computer Interaction). This success, however, wasn’t solidified until they understood that the use of their products wasn’t the only thing to worry about; all points of contact with clients matter. It’s not a coincidence that their famous “unboxing” videos on YouTube have so many views.
The most recent definition comes from Donald Norman in 1995, which he called “User Experience Design” and explains with the following words: “I invented the term because I thought that the human interface and usability were too limited; I wanted to cover all aspects of a person’s experience with a system, including industrial design, graphics, the interface, physical interaction, and the manual.”