Setting up audio advertising in Yandex

[subornaakter40]

Step by step it looks like this:

Log in to your advertising account (Yandex Direct) and add a campaign.

From the advertising tools, select “Reach on Yandex services”.

Go to the "Media Services" tab, "Audio" product.

Yandex has many options for running medical mail list advertising campaigns. You will need to choose the best one among them. All these products differ in price, number of impressions, video duration and other characteristics. One of the options is SMB audio advertising ( S mall- Medium Business , for small and medium businesses). It is a trial product and is suitable for small companies that are just testing this advertising method. Yandex Direct offers a reduced number of impressions for one organization for the test period, but an increased frequency of video demonstration to users.

Decide on the period of display of audio advertising. Direct is designed so that the validity period of all advertising campaigns ends with the end of the year. From January 1, you will have to order a new product.

Select the number of impressions.

Enter the Metrica counter number in the appropriate line.

Set up your audience. You can specify the parameters of the users who should see your ad. Specify gender, age, geographic region, and other conditions.

If you wish to customize the parameters of the target audience, Yandex will add a markup to the cost of the advertising campaign.

Now you need to upload an ad and specify a link to your site. In addition, you can connect the Yandex.Audience Pixel. This program collects data about users who have listened to your video. Click the "Add" button to upload your audio ad. A separate window will appear in which you need to upload the soundtrack and image. You should not refuse the image, since it still allows the potential client to imagine what the advertised product looks like.

Save the campaign.

Yandex.Music

That's it, your audio ad is ready to go live. After moderators check it, it will start showing on the day you specified.

Please note that even before launching an advertising campaign, there must be enough money in your personal account balance to pay for the entire demonstration period.

Direct provides advertisers with a report that can be used to evaluate the effectiveness of audio advertising. It indicates such indicators as the average cost of impressions, their number, number of clicks, and others. Experienced marketers advise monitoring statistics regularly and doing this at least once every three days.

To view the report, use the "Statistics" tab. Specify the period you are interested in, as well as the indicators for analytics.

You will also be able to see at what point users turn off your ad. This will help correct existing errors and make the video more attractive.