PPC Fraud What does this look like?

[sharminsumu]

What does it look like?: Fraudsters use stolen credit card information to install unauthorized apps, manipulating attribution platforms to claim commissions.
Red flags to watch for : An increase in app installs that isn’t accompanied by real user engagement or conversions, or installs that come from suspicious sources, can be indicative of this type of fraud.
Bad actors use paid advertising to improperly drive traffic through affiliate links.

This can include bidding on restricted brand keywords or creating ads that link directly to affiliate tracking URLs without permission.

Perpetrators use these strategies to siphon commissions brazil telegram number database from real traffic or inflate the costs of legitimate brand ad campaigns.
Red Flags to Watch Out For: There are several things to watch out for...
Unexpected traffic sources : If your analytics show incoming traffic from paid sources like Google Ads or Bing Ads, where affiliates are typically not allowed to advertise, this could be a sign of PPC fraud.
Increased Costs : A sudden increase in cost per click (CPC) for your branded keywords may indicate that affiliates are competing for the same keywords, which is often prohibited in affiliate agreements.
Abnormal Conversion Patterns : Conversions that do not match the typical user journey or have unusually high or low conversion rates relative to organic traffic generated by the affiliate may suggest the use of manipulative tactics.
If you’re involved in affiliate marketing, these types of fraud can be devastating. As a merchant, you risk paying for clicks that don’t actually increase sales, or you risk wasted expenses that threaten your bottom line. Additionally, affiliate partners may be unfairly blamed or penalized for fraudulent “black hat” behavior by scammers.