We analyze the work of CPA marketing

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Analyze the sources of orders. For example, if purchases are made by your long-standing customers, then what is the point of paying a commission to partners? The reward is justified only if a flow of visitors appears via links from third-party resources. To stimulate webmasters to attract other buyers instead of working with the existing customer base, you can provide an increased rate for the arrival of new users.

Do not hesitate to review the terms of the offer, analyze the statistics of transitions, orders and make adjustments to their cost so that the situation does not become unprofitable for you. There mail marketing to doctors are factors that can lead to deterioration in the work of webmasters, which you need to identify and adjust in time.

low commission;

high failure rate;

lack of advertising materials;

incorrect choice of CPA network, which simply does not have webmasters working with such products.

Secrets of CPA Marketing for Advertisers
CPA marketing has been showing its effectiveness for the last few years, but it has a minus, even if only one, but it is quite significant. We are talking about fraud in this system, which was already mentioned above.

How to identify scammers among aggregators?

Be careful if users only go to landing pages without any other pages. This is very suspicious.

It is even more strange if visitors are limited to performing paid actions. Check the statistics of user bounces and returns, see how often customers respond to the mailing and open messages.

Experts have identified fraudulent schemes that are very common in the CPA marketing field. Let's see how networks can deceive their advertisers.

Cookie stuffing

The client gets to the online store through some resource (including organic), but before this transition the webmaster agrees with him that the visitor will use the cookies transferred to him. In this case, for the customer company, everything will look as if the client came through an affiliate link.

Moreover, fraudsters have learned to replace not only cookies, but also UTM tags. In both cases, the sale goes to the account of the unscrupulous webmaster, although in fact the user went through a completely different channel.

To prevent such dishonest behavior from partners, you need to independently monitor the activity of visitors to the site, analyze entry and exit points, pages viewed, and actions taken.

Here are some signs of cookie stuffing:

extremely low website conversion (0.0001–0.01%);

a large delay between conversions and the penultimate visit (significantly exceeding the average value for the site);

low percentage of new visitors among those who convert;

significant difference in the number of orders compared using last-click and last non-direct click attribution models.

Track webmasters using this method, disable them from your offer, notify other companies about fraudulent activities, as fraudsters must be fought.

Opening sites in a frame

Frames are separate documents that are embedded into a website page, as a result of which completely unobtrusively and even imperceptibly the advertisement of stores is shown to visitors of partner resources. This is not fraud, but only a way of placing information. Sometimes websites themselves embed a catalog of advertisers into their content, but there are many companies that are against the presence of a frame on their pages.

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Not all such elements are fraud. Pay attention to those situations when most orders are executed with 1x1 resolution. You can also look in Google Analytics or Yandex.Metrica how deeply users went to the site, how long they stayed. After all, it is possible that the partner provides high traffic from this frame source, but the conversion will be very low.

Replacing black traffic with white

Let's illustrate this with an example of mobile applications. If a client is interested in the content and downloads it on their own, then they have made a so-called unmotivated installation. But there are users who download applications because of certain bonuses, without feeling the need for them. Their installations will be junk.

Let's say the downloaded application costs two dollars, and the webmaster pays 20 cents for it. As a result, specialists create the appearance of high conversion by mixing black traffic with white.

A person who installed an application for the sake of a bonus will quickly delete it and not use it. The advertiser has already spent his money, since the target action was performed, but still lost the client. However, modern analytical systems allow you to track whether the buyer continues to use the application or program. Therefore, it is quite rational to pay only for those installations that have a continuation.

This type of fraud is relevant specifically on those sites where applications and programs are sold that users can download for a certain fee. It is practically inapplicable in the conditions of online stores, where the advertising company sets the purchase (receipt of money) as the target action.