Pros and cons of analyzing the semantic core of competitors through special services

[subornaakter40]

The principle of operation of many services for determining keywords on other people's sites is as follows:

a list of the most popular search queries is formed;

for each keyword, 1-10 search results pages (SERP) are selected;

This collection of key phrases is repeated investor leads at certain intervals (weekly, monthly or annually).

Disadvantages of this approach:

services provide only the visible part of search queries on the websites of competing organizations;

services keep a kind of “snapshot” of the results created during the collection of keywords;

services can determine the visibility of only those search queries that are in their databases;

Services show only those keywords that they know.

To get reliable data about keywords on a competing site, you need to know when the search queries were collected (visibility analysis);

not all queries are reflected in the search results, so the service does not see them. There may be different reasons: the site pages have not yet been indexed, the search engine does not rank the pages because they take a long time to load, contain viruses, etc.;

There is usually no information about which keys are included in the service database used to collect search results.

Thus, the service does not form the real semantic core that underlies the site, but only a small visible part of it.

Based on the above, the following conclusions can be drawn:

The semantic core of a competitor's website, formed with the help of special services, does not provide a complete, up-to-date picture.

Checking the semantic core of a competitor's website helps to supplement the semantics of your Internet resource or analyze the marketing policy of competing companies.

The larger the service's keyword database, the slower the search results processing and the lower the semantic relevance level. While the service collects search results at the beginning of the database, the data at the end of the database becomes outdated.

Services do not disclose information about the relevance of their databases and the date of the last update. Therefore, you cannot know to what extent the keywords selected by the service from a competitor's site reflect its real semantic core.

A significant advantage of this approach is that you gain access to a large list of competitors' keywords, many of which you can use to expand the semantic core of your own site.