Definition of Done principle. It implies a precise indication of requirements, without which the transfer of a deal to the next stage of the funnel is impossible.
These requirements are precisely formulated for each of the stages.
To prevent managers from wasting time searching for regulations on their own, immediately integrate the sales book with amoCRM (the functionality allows this).
Cycle Optimization Actions
Use analytics to measure the japan email list deal cycle. Study the metrics at all stages, see where deals are slowing down or falling through.
Speeding up the sales cycle means constantly making improvements.
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The essence of this principle is to be sure to track all processes in the funnel.
Check how deals are progressing by status; make adjustments where the funnel stages are shortened or stretched too much. And then your CRM will turn into a perfectly functioning mechanism.
5 Tips for Managing Your Sales Cycle
Here are some tips to speed up the sales cycle in your small business:
Calculate the allowable length for each stage of the funnel.
Then you will see which of your mistakes are reducing the influx of leads, and you will adjust the business process at the right points. Having discovered, for example, that traffic requires improvement, you can change even just one attraction channel and increase the efficiency of work by 30-50%.
Establish rules of interaction with open contacts.
This will minimize the number of delayed transactions. The manager, for example, establishes that no later than six hours after the request, the manager must call the client. And the employee will receive reminders about this from the CRM.
Conduct training and monitor the work of managers.
The better trained the salespeople are, the more competently they work with the audience, the more chances the company has to speed up the sales cycle and get its profit faster. Even if you are a small business owner, be sure to pay attention to the development of employees.
Ensure interaction between marketers and the sales department.
This way, you can offer your audience relevant sales and promotions. If leads are attracted at the right time (namely, at the request of the sales department), then the conversion rate increases significantly, and the client makes a decision to make a purchase faster.
Stop working with frozen contacts.
The manager still spends his efforts and working time (and quite a lot, if there are a large number of such stuck deals) on a consumer who is delayed at one of the stages of the funnel, but clearly does not intend to buy anything anytime soon.
At the same time, more promising clients do not receive enough attention, and this is bad. It is better to close requests as soon as the deadline set by the manager for the interaction has passed.