How the Facebook Ad Auction System Works

[shaownhasan]

Let's not forget that each campaign is based on the business model we want to set up: we can decide to want to acquire contacts or develop our local business rather than our e-commerce.

Timing is also something to consider when deciding how much to invest in a Facebook ad campaign: the shorter the time you want to achieve your goals, the higher the cost you will have to pay.

But in general, the Facebook Adv system works in a very particular way by uses of twitter choosing ads based on many different factors that go to select the best ad to offer to the customer in the large auction system.


Facebook advertising is managed by an algorithm
Every time you log in to Facebook as a user, the system will show you, among the thousands of ads available, the one that best suits your target, gender, geographic area, interests, ...

If it were to show you every ad you were targeted for, you would have the system blocked and quickly run away. Instead, since this is what Facebook absolutely does not want to get to, the paid ads end up in an algorithm that determines the most relevant ad.