— Good afternoon! My name is Elena, I am from the company “…”. I was instructed to find out who in your company deals with… and how to contact this person. Can you help me?
All secretaries carry out orders from their boss and find themselves in a similar situation. Most likely, you will be given the contact details of the employee you need.
We offer a few more examples of successful combinations.
The seller got the wrong place:
- Hello! Sales department?
- No. Reception.
— Can you transfer me to the sales department?
The seller makes it clear that iran email list his issue has been resolved and that some details remain to be discussed:
— Good afternoon! Who can I contact to clarify some nuances of computer equipment maintenance?
If long-term cooperation is planned, for example, constant supplies of materials or goods, then you can use the following option. Be cunning and say that you are calling from the reception of the head of your company.
- Hello! Mr. Zakharov's reception. Please connect me with the head of your company.
This usually works, but be prepared for a series of questions. Think of options for neutral answers about the purpose of the call. The secretary should explain to his boss why he connected him to you. Your job is to provide him with this argument.
B2B sales methods strictly prohibit the use of:
words related to sales, such as “offer”, “supply”, “sell”;
phrases that show uncertainty, such as “Would it be a bother to…” or “Could you…”;
outright lies, such as: "We agreed to call your boss today." Secretaries are usually aware of all their boss's meetings and calls. You can come up with another excuse that will be more successful, and they will connect you with the boss. But the lie will still come to light.
If you manage to get a conversation with the manager by deceiving the secretary, the subordinate may be reprimanded. Naturally, you can forget about working with this company in the future. Another scenario is also possible: you lied that you agreed on a call, the secretary checked, and that's it - the conversation is over.
Simple B2B Sales Tips
Simple B2B Sales Tips
Conduct industry research
First, try to find out what problems the company is facing and how its management feels about them. With this information, you can choose the appropriate B2B sales methods, build relationships, and formulate the most suitable offer.
Let's say you specialize in supplying office equipment. Start your search for a potential client by researching the relevant industry. Try to identify the problems that most concern potential clients. This will give you an opportunity to understand their desires and preferences.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Be sincere and personable
When working with a potential client, you try to demonstrate your professionalism, not to be tough or, on the contrary, too pliable towards the client. If you use soft sales, then you need to focus on attractiveness, which is very important in this case. What does this mean? You need to be sensitive and sincere when recommending your product to the client. Show that you really want to help solve his problem. Use a conversational tone to maintain the dialogue.
Don't read the entire script or presentation text verbatim. Use conversational language to make your pitch sound like friendly advice.
Imagine that you are a potential client. What style of communication would you prefer? Would you like it if someone told you about the product from the perspective of their interests? Or would you prefer a dialogue aimed at solving your problem? Most likely, you prefer the second option.