What is content marketing in simple words

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Content marketing is the creation of content that is potentially interesting to your audience, that is, the kind that they search for in search engines, read on various resources, and want to receive in exchange for their personal information.

It is contact information that sales healthcare email list managers strive to obtain, to find out what clients are interested in and need, what their phone number and email address are.

Content Marketing

Let's imagine that the audience is ready to give you a phone number and e-mail without any pressure or spam. They want to get more information about the product or service, about the company, and for this purpose they fill out a special form on the site, in which you provide, for example, a link to download an e-book, a price list, a video presentation of the product being promoted.

To put it simply, instead of intrusive advertising and pushy product promotion, we provide potential buyers with information about the product that increases their level of knowledge and turns them, one might say, into an expert on your product.

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We are talking about organizing a pull instead of a push. We do not push a product to the market, but organize a request to the consumer to obtain information about it and about your organization.

The basis of this plan is the belief that if we give the customer the opportunity to get more information about the product, tell him how to use it, help him understand what is causing difficulties, he will become more loyal.

He will start to trust you and in return will at least be grateful and become more attentive. And, of course, will make a purchase if he really needs this product.

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Just numbers about content marketing
Compared to traditional advertising methods, content marketing delivers better results. It allows you to attract additional customers and promote a brand or product more effectively, spending 62% less on it, but generating three times more leads.

Content Marketing Research-1
According to research by DemandMetric
Internet users spend 20% of all time spent online reading content. About 68% of users actively study information about brands that interest them, 86% do not pay attention to TV advertising, and 44% do not pay attention to e-mail newsletters.

At the same time, 91% prefer to unsubscribe from the mailing list, sending it to spam, 70% of users prefer to learn about the brand from content, not from advertising, 60% like to study, watch the content that the company creates. According to 82% of users, after reading the content, their trust in the company increases.

It is thanks to the interesting, useful content of the resource that 90% of users stay with the company . If the seller constantly publishes new materials that are interesting and useful for the buyer, the level of audience engagement increases.

Content is indispensable when users take a long time to make a decision. Thus, 78% of people are interested in research, official reports and documents, 42% of users study 3-5 materials about the company and only then contact the person who represents it.

Traditional advertising cannot be reused – unlike content. Blog content can be turned into infographics, podcasts, a series of posts on social networks. 60% of companies reuse content.

Infographics get three times more likes and reposts from the audience than any other type of content. Since 2016-2017, they have become 800% more popular than before.

According to HubSpot Blog Research, more than 45% of marketers use infographics for promotion. By the end of 2022, this figure will grow by another 38%.

HubSpot Blog Research

About 28% of companies spend less on any other advertising materials than on content marketing development.

According to research by Demand Metric, 91% of B2B marketers use content marketing for promotion.

Demand Metric Research

The audience is increasingly turning on Ad Blocker. About 16% of users activate ad blocking on websites. Because of this, it becomes less effective, while the content allows you to naturally satisfy a person's interest in a particular issue. This is the expected answer of the search engine. In this regard, the likelihood of interaction is much higher than in the case of advertising.