With each recent algorithm update

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Looking back at where the latest algorithm changes mom database are leading, it seems increasingly clear that the search engine now evaluates not only the content you create, but who is creating it and how their relevance and authority are perceived. It makes perfect sense, if Google wants to continue being the most used search engine in the world, with the arrival of AI, it has to move to implement how it will detect automated content from content generated by a person. In addition to qualifying the quality of the content. And this is where SEO Branding comes into play .


Since it is no longer just the quality of the content that matters, but rather that the person who signs it behind it is someone who is visible, and who is an expert in the matter in question., Google seems to be moving in this direction, giving increasing weight to aspects such as personal branding and the authority of companies in deciding which content stands out in its results. This is no coincidence: the EEAT ( Expertise, Experience, Authoritativeness, Trustworthiness ) is designed to prioritize those who not only provide quality content, but are also recognized as reliable references in their industry.