Analysis of the semantic core of competitors

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When developing your own website, you should definitely study your competitors in a number of topics. If the competition is very high, this may be extremely necessary.

When studying competitors, an analysis of the semantic core of their sites is carried out to obtain food for thought. But remember that you will only be able to find out the visible semantics of the resource, not the actual one. The first is the queries that users use to come to the site. The second is simple key queries selected when gambling email list creating or promoting a web resource. Of course, the actual search queries will always be greater than the visible ones.

The main advantage of analyzing competitors' keywords is that you will receive real queries that users use to come to the site. In addition, you will evaluate the corresponding boundaries of the competing Internet resource. But be that as it may, you need to create your own core. Competitor analysis should only supplement it, but not replace it.

Here we advise looking at niche, narrowly-themed sites. Of course, large sites that have “a little bit of everything” will not suit you. This is justified if you create such a site yourself, but the semantic core is selected differently there.

Web resource analysis

Source: shutterstock.com

For analysis, you need to select top web resources that occupy leading positions in their niche. Do not limit yourself to one site. Analyze several to get a complete picture (the exception is very specific and narrow niches).

Services for analyzing the semantic core of competitors' websites online
No service has access to website statistics. They form their own query base, selecting several search results pages for each key. This procedure is repeated with different frequency. Simply put, services only see those key queries that are present in their database. In addition, they show the result at the time of the last collection of positions. If this is done rarely, the results can be very different. Let's say you received an analysis of a competitor's keywords in August. But the statistics were collected in February. During this period, the site's positions could both decrease and increase in the search results.

As we can see, the scheme is not perfect, but there is no other option anyway. The exception is when a competitor has not closed the traffic counters, and you can see all the statistics there (this does not happen often, but it does happen). But the services have extensive databases, and therefore even an incomplete picture will provide you with a lot of useful information.

First, let's talk about paid services.

Keys.so
Keys.so is recognized as one of the best in its field, since it was developed as an analytical tool that allows you to study the semantic core of competitors. Updated monthly. The number of phrases in the database is over 80 million. The number of analyzed sites is more than 32 million. There is a regional issue.

Keys.so

Minimum price — 1500 rubles monthly. Shows frequency according to Yandex.Wordstat. There are also additional features that are not related to semantic core analysis, but can still be useful. The service is truly productive and functional.

The disadvantage is that traffic is often determined incorrectly. As for search queries, the data is