Using Responsive Display Ads
The size, appearance, and format of such ads are automatically adjusted to the advertising space where they are displayed. This can be a banner, a dynamic text block, etc. Due to this feature, you reduce the time spent on setting up ads, because the system independently selects the most effective format.
Assign bids to lists where conversions are more likely
High bids ensure that you reach canada email list more visitors from your remarketing list, allowing you to show ads to them more often. It’s also important to consider the value of the customers on each list.
Let's say you sell electronics. Televisions are more expensive than cameras, so you bid higher on a listing with visitors to the television catalog than you would on a listing with visitors looking to buy camera equipment.
Scheduling a show for specific times and days
During certain hours or days of the week, you may have a better chance of reaching your potential customers - that's when you should run your ads.
5 Strategies to Improve Remarketing Effectiveness
Expanding targeting by geolocation and language
Remarketing strategies target your most likely customers, no matter where they are located. These people may speak different languages, live in any country in the world, which means you need to be sure that your targeting settings include all the languages you use in your work. You also need to remember that you need to be able to deliver your product to consumers in the regions for which you have set up your ads.
Reallocation of budget to use the most efficient resources
It's worth thinking about when you spend a large share of funds on promotion on one or a couple of sites, and in return you get low conversion. It's probably time to reduce investments in these resources or abandon them altogether.
Or the situation may be the opposite: you have identified effective sites with low cost per conversion. Then, as part of your remarketing strategy, increasing bids for them may be a good solution.
While you monitor conversion rates, you have the opportunity to clearly understand how successful your campaigns are. In addition, the analysis allows you to evaluate the effectiveness of advertising on various sites, compare the obtained indicators with the results of promotion in the search network. Based on all this information, you can optimize your rates.