How to apply artificial intelligence in email marketing: tips and tricks

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Is a customer data management (CDP) platform that helps companies create more effective marketing campaigns and improve customer interactions across multiple channels, including email, SMS, push notifications, chat, and more. Yespo offers a rich set of segmentation, personalization, and automation tools that help companies grow their businesses.

In this article, we will introduce you to Yespo's AI tools and show you how to use them effectively.



64% of marketers worry that artificial intelligence (AI) will south africa number dataset them and put them out of work.

However, AI is not their competitor, but rather their assistant.

Oleg Lesov, Chief Data & AI Officer at Yespo, is convinced that with the advent of artificial intelligence, the demand for human labor will not decrease, but rather increase. Nowadays, routine tasks can be transferred to AI, allowing professionals to focus on sending email newsletters.


Oleg Lesov, Chief Data & AI Officer at Yespo

Currently, tools like ChatGPT simplify content generation so we can personalize promotional campaigns, segment them better, create more variations, and conduct A/B tests.

Oleg Lesov, Chief Data & AI Officer at Yespo

Other experts from different parts of the world also give positive reviews to AI. According to a 2023 survey conducted by Statista among email marketing professionals from the US, UK, and other European countries:

about 51% of respondents believe that AI-powered email marketing is more effective than traditional approaches;
approximately 20% either did not notice a significant difference or considered email marketing with AI to be as effective as traditional approaches.
It’s true that artificial intelligence simplifies content management. But what specific benefits and opportunities does AI offer for email marketing? We’ll delve into that further.

Benefits of using AI in email marketing
An AI email assistant is a program that integrates artificial intelligence. Its task is to improve emails based on user requests. The AI ​​assistant can generate email content, create subjects and preliminary headers, correct errors, shorten texts, etc.

There are two main advantages of using artificial intelligence to create emails:

Time saving - AI can correct errors, translate texts, generate and improve email subjects and headers (see details below). All you have to do is enter the correct query and check the results. Even if you don't want AI to do the work for you, you can use it as a source of inspiration for future campaigns.
self-improvement - AI works on the principle of self-learning, so with each interaction with you it generates better answers to queries.
How to use AI to create emails in Yespo
In Yespo CDP's responsive email editor, you can use a personal AI assistant. Here's how it works:

Click on the desired text block of the email;
Click on the "Launch AI" button in the left menu;
You enter the required request;
Click on the "Send query" button.