How to Set Up Dynamic Remarketing with GTM

[shukla7789]

Are users leaving your site without making a purchase? Not to worry; you can effectively bring them back by showing them relevant ads.
Remarketing is a Google Ads tool that allows you to show ads to users who have previously visited your website. What makes dynamic remarketing unique is that ads are tailored to site visitors based on specific categories and products that they have viewed. When properly configured, Performance Max campaigns act like dynamic remarketing and bring back a lot of visitors.

In this article, I will discuss:

How to set up a dynamic remarketing tag in Google Ads
How to create a dynamic remarketing tag in Google Tag Manager
Technical requirements for the developer to implement saudi arabia number dataset remarketing codes
How to use the Google Ads tool to show users the exact products they viewed on your site
Dynamic remarketing tag setup in Google Ads
To create a dynamic remarketing campaign, you need to install the relevant Google Ads tags on your website. To ensure that the information for the campaign is transferred correctly, set up the tag in Google Ads by following the steps below:

1. In the navigation bar, select Tools and settings and then Audience manager.




2. Select Your data sources > Google Ads tag > Details.




If you have a new account, instead of Details, you will see the Set up tag button. Click it.




If it’s a new account, you’ll need to create a data source for the Google Ads tag. Edit the data source as shown in the screenshot below. In this example, I’m setting up remarketing for an online store, but the settings are the same for other types of businesses. Select the business type according to your business activity.

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Next, you’ll be directed to the Google Ads tag reinstallation menu. You can choose one of three ways to reinstall the tag:
Set the tag manually.
Send the tag by email to your developer.
Use Google Tag Manager.
Since manual installation requires developer skills, this article focuses on installing using Google Tag Manager. The latter is easier to set up, and it requires less time and effort than when a developer installs the code completely on their own.