While some travelers plan almost every aspect of their trip in advance, others prefer to leave something to spontaneity. Someone might plan a day trip to Madrid, for example, but upon arriving there, they find themselves hopelessly in love with the city and decide to stay overnight as well. To land this determined buyer prospect, you need to make sure your hotel is conveniently listed when travelers turn on their smartphones and search for “hotels in Madrid” or “hotels near me.”
In an effort to be as helpful as possible to travelers passing through, Google strives to provide local and relevant results for these types of searches. That's why nearby hotels are listed first. Locations are also switzerland phone number data marked on a map next to the results list, making it easier for travelers to spot the closest hotels. Optimize your website for local searches by using a local domain and verifying that your location and contact information are correct with the Google My Business tool .
google my businessSource: GoogleMyBusiness
3. Customize your proposal to connect with the user
Personalized tourism via mobile is also an opportunity to reach users and surprise them with an offer that fits their interests and needs. It has been proven that customized experiences, both online and in real life, generate satisfied customers and more stable relationships with brands. This is also a growing demand by consumers: 69% will be more loyal to a travel company that personalizes their experiences .
Make use of 360º marketing tools to create campaigns that connect all user touchpoints and offer a personalized and unified persona. Automation and artificial intelligence will allow you to build a much closer relationship with your target audience and earn their trust.
4. 'Micro-moments' are increasingly relevant when making travel decisions
According to Think With Google , 69% of leisure travelers use their smartphones to explore new offerings while waiting in line at the grocery store or on a public transportation ride. Google calls these short, intense moments of mobile searching and browsing “micro-moments.” These super-fast moments of “I want to know,” “I want to go,” “I want to do,” or “I want to buy” shape travelers’ brand preferences and influence their final purchase decision.