Designing a website tailored to the client so that the user becomes the real protagonist can mean the success of your business in the digital universe. Discover its advantages and learn the importance of integrating it into your 360 strategy.
The importance of custom web development for companies
The medium that acts as a letter of introduction for a brand, company or business in the digital environment is, without a doubt, its website. Therefore, it is also the first contact and binding impact that is jordan phone number data established with the user. In this sense, there are many entities that already bet on the design and development of a website tailored to what customers expect. This customization is a key factor to differentiate from the competition, but especially to attract and capture the user's attention.
And a custom website is capable of providing the best experience to each customer, offering them what they need. In fact, according to the 2020 branding statistics published by Small Biz Genius , the company dedicated to the development of marketing calendar and agile task management software Demand Metric considers that 82% of consumers have a more positive view of a company if, on its website, they find personalized content, since it transmits the brand values and helps said consumers to generate links with it. Of course, this translates into an increase in sales , as revealed by the study by the Boston Consulting Group consultancy carried out in July 2019. This document also indicates that personalized web solutions in the shopping experience increase by 40% the chances that the user will spend more than initially planned.
With all this, companies are moving towards developing flexible and customer-focused web pages, capable of offering the best shopping experience through the personalization of content and design and aware of the importance of the user in this entire process. For this reason, the advantages of opting for custom websites are listed below to account for their importance within your 360º marketing strategy .