Becoming a YouTube partner can bring a number of advantages to your 360 marketing strategy , if you optimize its use:
Your earnings are on the rise! Thanks to the coverage of this platform, with the largest video community in the world, you can cross borders and reach users from all over the world through your monetized videos.
Flexibility for your brand. YouTube does not exempt any rules for the sites on which its partners decide to upload content. Therefore, and through a non-exclusive agreement, each partner can monetize their videos on the platform and other websites.
Control your posts. Thanks to the YouTube Analytics tool, you will have the power to control the performance of your posts, as well as track the income obtained. Find out how you can improve your YouTube channel with the results you analyze using this tool.
Tips to boost your company's channel
Once we have the steps on how to become a YouTube partner clear, we give you some tips to boost your company's channel :
The importance of content. If you are going to publish a video, make sure it is quality. This factor is, without a doubt, the most decisive. You must offer content that entertains, that arouses the interest venezuela phone number data of your community and also reaches new audiences. And, above all, that transmits the brand values.
Choosing the right keywords . The videos we upload to our YouTube channel also need a prior keyword study in order to be able to position them later. Use tools such as Google Trends , among others, to find out which keywords are the most searched and in line with your needs.
The visual impact made 'title'. Unlike a post, which contains a title and text at a glance, a video does not. This format has an impact by providing an attractive title, which will influence the user's decision to play its content or not. Don't forget that the title must not have more than 60 characters, the maximum allowed in Google searches.
If you provide a title, also provide a description. A well-titled YouTube video without a proper description is nothing. Make it as clear and concise as possible for users and make use of the keywords you selected in the previous step.
What about categories? They matter too. Select the ones that best fit the content of your videos and add them to the end of the description. This way, it's more visible to users and they may even look for other videos linked to that category.
Virality of videos. Finally, don't forget that your videos must have a 'share' option so that the YouTube community can share them on their social networks. To do this, enable the 'Share' function on the videos you publish. There is no perfect formula for creating a viral video; work with original ideas and concepts, dedicate time and care to crafting the video and trust that it connects with your audience.