Applications of eye tracking

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Today, it is not the most popular technology, but there are plenty of areas of application for it. Here are some of the most obvious areas of life where eye tracking can be used quite effectively:

Science and technology

There are quite a few projects in this area, work on which has been going on for many years, but the progress is very weak. This is where eye-tracking technologies can be successfully cell phone database used. For example, we are talking about special glasses for controlling objects (Eye of Horus) or devices that can simplify the life of people with disabilities, etc.

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Eye tracking is useful in scientific research, as well as in forensics. A person, if he does not think about it, practically does not control the movement of his eyes, and a lot can be understood from the eyes. The feeling of anxiety is accompanied by the dilation of the pupil. When a person lies, he rarely blinks before he says something, and often - after the lie has been told. The use of the so-called avoidance strategy (a person looks away from what reminds him of his criminal actions) can also be detected by the eye tracking method.

Video games

Yes, it uses gaze control, although more universal methods are still through the keyboard and mouse. The monopoly in this area today belongs to Tobii4C. The company's specialists configure this eye tracker manually for each game, and each time the functionality can change greatly.

Applications of eye tracking

The field of neuromarketing and UX

In neuromarketing research, eye tracking makes it possible to track various psychophysiological processes through the eyes (in particular, such as fatigue, manifestations of various emotions, excessive cognitive load).

For marketers, this is a great opportunity to test the appearance of a product, its layout, packaging, and the effectiveness of banners. In the UX sphere, eye-tracking studies can be used to determine how easy an interface is to perceive.