Quick Tips: How to Sell More on Mother's Day

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May is coming and it brings with it one of the most important dates for retail: Mother's Day. After Christmas, it is the most advantageous date of the year for commerce, so retailers must plan their sales actions and strategies in advance. Some basic steps must be taken by any company that wants to stand out and sell more, and the first of these is to understand and value its customers. Use your database to find out who your audience is and how best to impact them. Mapping and understanding their needs is essential to organize yourself and deliver what your consumer is looking for.

In the physical environment, investing in a display window, planning the location of products on the shelves, offering gifts and maintaining a good standard of service are some of the initiatives that malta number dataset consumer interest at the time of purchase. For e-commerce, developing a good digital marketing plan is a fundamental strategy, which includes exploring the digital tools available and adapting your product or service to the concept of Mother's Day.

Adapt your website:

As a showcase, your website should be used to advertise special promotions, in order to generate the perception of an advantage in your offers. Creating search filters that make life easier for consumers is an alternative to converting them more quickly on this date. For example, your website can indicate ideal gifts for different types of mothers, showing consumers how to choose the right gift.

Promote through email marketing:

Having a presence on other platforms is equally important for creating a brand presence. Using email marketing generates even more qualified traffic for e-commerce, if done well. Performing A/B tests to deliver the best offer and the most appropriate communication to the target audience further increases the expected results. To do this, outsourcing campaigns is an alternative for those who are not yet familiar with the basic strategies that increase the performance of this tool.

Spread your content:

Using social media in a way that aligns with the concept of the commercial date and encourages users to interact with your page is another option. Also, investing in sponsored links and display media (programmatic media) is one of the most effective ways to obtain quick conversion results.

The quality of the data that your company will use in this communication plan is, therefore, essential. Make sure that there is the information necessary to understand your consumer and that it is updated, unified and ready for use. In order to help your company achieve better results on this and other commercial dates, TargetData has segmented lists for sending email marketing, SMS and direct mail, manages your campaigns and cleans and enriches your customer base. For display media campaigns, use our data to create your audience and directly impact your target audience. With an integrated campaign, whose objectives are in line with the specificities of your business, there is a greater chance of expanding the reach of your brand, in addition to retaining current customers.