Stages of POS materials development

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Discussion . If the materials are developed by a third-party organization, then at a meeting with its representatives you need to tell them about your company, the specifics of its activities, the target audience, and the tasks of POS products. The contractor must have a complete picture of the enterprise's activities.

Preparation of an advertising concept . It is important to develop a basic strategy for using POS materials: types, methods of communication and project implementation.

Coordination of the project with the customer . The buy weight loss leads contractor company presents the project, describing it in detail. The customer analyzes the information, evaluates the potential of the project.

Project implementation . Production of POS materials, their assembly, installation, branding.

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When creating a concept within which POS materials will be created, it is important to consider the following factors:

the type of information that should be provided during the implementation of the service;

marketing tasks;

various methods of using advertising materials, including alternative ones;

brand positioning and promotion strategies;

compatibility of the project with the general policy of the company.

5 Rules for Developing POS Materials
When creating POS materials, you need to adhere to several principles:

The reaction to them should be exclusively positive . This is not the case when you can create shocking content to promote the product.

The message of POS products should be extremely simple and clear to the audience. It is mainly a call to buy the product.

It is necessary to pay special attention to the information contained in POS materials, since the form of presentation and content of the text directly influence the client’s desire to buy the product.

Often, to organize successful sales, it is not enough to use one type of POS materials; a set of measures is important in this matter. A large number of advertising media, competently organized in space, will increase the effectiveness of the product promotion campaign.

It is necessary to focus on the size of the premises , the dimensions of the product counters and display cases, as well as lighting when creating advertising products. It should fit organically into the space of the retail outlet.

Download a useful document on the topic:

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POS materials for retail are just one way to promote products, there are many others.

POS materials production technologies
The production of POS materials is a complex process that requires certain knowledge and experience. It is necessary to have an idea of ​​how the entire technological process should be organized, what materials can be used. In addition, the production of POS materials from cardboard, wood, film, fabric, acrylic, composite, plastic, paper requires special equipment. Today, plastic and corrugated cardboard are the most popular: they are affordable, easy to use, transport and install.

Let's look at the most popular material processing technologies in the production of POS products.

Creasing . The technology allows to compact and press the material in order to bend it, but without damaging the paint layer. For this purpose, a special creasing machine is used, in which blunt disk knives exert pressure on the material and thus bend it. For processing large-format products, cutting equipment equipped with a stamp and creasing knives is used.

Cutting (die-cutting). This technology gives the material a certain geometric shape. For this, a crucible press is used, consisting of two plates, on one of which a stamp is located. The plates hit each other, press on the product, and due to this, it acquires a certain configuration.

Laser cutting. It is necessary for the production of complex-shaped products. A laser beam processes the material according to a certain pattern, evaporating it. The width of the cut is very small, maximum 0.1 mm. The result is a very precise and smooth cut. This technology is ideal for cutting acrylic glass, since thanks to it the product does not require polishing or any additional actions to give it a marketable appearance.

Thermobender . The material to be bent is first heated and then manipulated using special equipment. This technology makes it possible to work with products of almost any thickness, but they can only be bent at a certain angle.

Molding . Allows you to give the product the desired shape. First, the material is placed in a molding machine, where it is heated and becomes soft. Then the future product is transferred to a matrix. There, under the influence of a vacuum, the plastic takes the shape of the blank.