This can include factors like:
What unspoken objections might they have?
What solutions might they have already tried?
What limiting beliefs might be holding them back?
Then, armed with these insights, craft a message that incorporates the answers to 1, 2, and 3.
For example, consider what these simplified pitches for the same solution might sound like based on where the buyer is on their journey.
Fitness coaching:
Beginning: Lose 5lbs in one month.
Middle: Lose 5lbs in one month without diets or exercise.
End: Finally get in shape after everything you’ve tried has failed.
Beginning: Generate 15 hot new sales leads every czech republic telegram data week.
Middle: Generate 15 hot new sales leads every week without paid ads.
End: Generate 15 hot new sales leads every week without paid ads, a big email list, or frustrating outsourcing.
Virtual assistant:
Beginning: Hand off low-value tasks to allow you to focus on growing your business.
Middle: Grow your business by handing off high-value tasks you never considered outsourcing.
End: Are you a solopreneur drowning in critical tasks you believe no one can do but you? We can help!
But the story doesn’t end there! Because once you’ve engaged your ideal buyer with an opener that hits them in the feels, your job is to continue to deepen their awareness of their problem, why it exists, why it’s so hard to solve on their own, and your unique expertise and point of view on the solution to help them solve it. Only then will you emerge as a truly unique and differentiated offerring.