To create good anchors (anchor text) you need to avoid some mistakes

[shaownhasan]

Relevance
The relevance of the anchor within a content is perhaps the most determining factor in terms of SEO positioning. Google's algorithm, in addition to scanning the anchor of the link, determines whether the content surrounding it is relevant to it.

A little tip is to use Brand or URL type keys, or nofollow , in cases where the relevance to the landing page is not really on topic. Let's say it's a little lifesaver.

Another excellent tool that we can use is undoubtedly the Search Console types of nurse databases which indicates more or less the same values.

The position of the link
If you are wondering where is the best place to place the link within a content, the answer is as high as possible and within the content.

The links in the menu, sidebar and footer are "almost" useless.

Anchor text: SEO precautions

The best advice I can give you is to use your head and not abuse the power of anchor texts in your links, whether internal or external. As you may have guessed, they are very important and really influence your positioning on the SERPs . This is why Google keeps an eye on them.

Try to create a natural anchor profile , and that means it doesn't have to be perfect or there's something wrong.