The arrival of Google Analytics 4 is a real shake-up in the field of data analytics. Discover the advantages of this new tool and make the most of the potential of data measurement. The future is here.
Data is the raw material that great stories are built with. It reflects the performance of a team, determines the success (or failure) of a project and gives us clues to identify which aspects we should improve, enhance or discard in our business strategies. Taking the utmost care in data collection and analysis is the best way to grow : it allows you to make the right decisions based on insights obtained from data processing.
Google is aware of the importance of data analytics and is therefore updating itself with a new tool: Google Analytics 4 (GA4) . The deadline is July 1st: from this day on, the version prior to GA4, Universal Analytics (UA), will stop processing data and Google Analytics 4 will become the standard.
Do you know what this change entails and how to set up your sri-lanka phone number data new analytics? Are you wondering what the differences are between Google Analytics and Google Analytics 4 ? I'll try to clear up your doubts before we dive headlong into the GA4 Era.
What is Google Analytics 4?
Let's start at the beginning. Google Analytics 4 is the new version of Google's analytics tool , which will become the main one starting in July 2023. Right now it coexists with the previous version, Universal Analytics, which has been the standard since its launch in 2012. The needs on the web evolve very quickly and GA4 provides answers to much more precise analytical demands .
And how does Google Analytics 4 work ? The main feature is that GA4 is based only on events, and they have much more importance than in the previous version. Page views and sessions lose relevance as units of measurement in favor of the event, a much more exhaustive and customizable element with which to measure interactions.
The variety of events is immense, and with the right setup, you can gain valuable data for your business . Measure when a user selects or shares content, earns or spends virtual currency, starts and finishes a tutorial, and joins a group. Record when they add or remove items to a cart, start and complete a purchase; and also when they start and complete game levels. The possibilities are endless!